This is one of my favourites ads I did for the Biotech industry. The product is a biochemical test that detects the DNA of foodborne pathogens or spoilers.
In this example the contamination with Clostridium botulinum – an often occuring pathogen for canned food – causes the bulging of the tin, making it wrinkle-free. But the botulinum toxin (Botox) is not wanted here…
Below you find another version in a different format.
